Global Digital Strategist & Leading UK Digital Marketer

Tiffany’s personal mission is to help organisations globally to transform and compete digitally and with AI. She helps people to understand the practical use of emerging technology and embed business change. She inspires and excites people, and organisations, to lift their horizons on the art of the possible. She guides and motivates us to think and act differently, through a digital lens supported by psychology.
Tiffany speaks worldwide at industry and corporate conferences, to address organisations large and small, at schools, colleges, and universities, and as an after-dinner speaker. With the smart use of her industry knowledge, behaviour-change psychology and using her extensive connections at the most senior level as a global leading digital consultant, Tiffany hones tailor-made talks for each audience.

As a speaker, Tiffany is clear, engaging, enlightening, highly knowledgeable, approachable, charming and with a lovely sense of humour. She wears her high-level connections lightly, she is a mine of information, and definitely worth hearing.

Tiffany is the former Head of Public Participation for the UK Government: this means she was the strategic lead in the Cabinet Office across 22 central government departments as Head of Profession for Digital Engagement. She consulted to the UK Government for 14 years in a timeframe which went from no email to open data. She ran the worlds’ largest web-rationalisation programme, was the first Director of Communications for Directgov, the pre-cursor to GOV.UK and the first Head of Digital Policy Communications for the UK Government. She launched Data.gov.uk with the world-renowned Sir Tim Berners-Lee.
In June 2017, Tiffany was invited to set up and run the digital response in Gold Command, the global digital and social media response to the tragedy of the fire at Grenfell Tower in London.
Tiffany began public speaking whilst in Government and has spoken internationally since 2010. She trained 500,000 UK civil servants on social media as it was first evolving, which included negotiations with developing social media platforms. She presented each month to international governments on the world-leading UK government agenda on digital and transparency.
Key highlights include public keynotes for UAE Government, Gartner, being invited to give a keynote speech at Internet World (Earl’s Court, London). Her first TED talk was in 2013, a finalist in the Global TED challenge event where she was coached personally by Chris Anderson, the owner of TED. Her latest TEDx talk (2024) evaluated and assessed the key lessons learned from the Grenfell Tower tragedy and how to apply these in a meaningful way in strategic leadership.

Tiffany founded, and manages, the digital management consultancy Transmute, helping large organisations and governments to embrace digital change through the smart use of digital strategy and cultural innovation using psychology and behaviour change.

Her contributions to the digital domain have not gone unnoticed, earning her titles such as one of the “25 Women Who Have Shaped the British Digital Industry over the Past 25 Years,” the “Most Influential Woman in Digital Strategy Consulting,” and “Most Influential Woman in Global Capabilities” by Acquisition International, and being featured in the “Top 100 Digital Marketing Influencers” by The Drum.

Tiffany coaches global leaders in digitally-led organisations who are in the process of transformation, or seeking greater business agility or psychological positive leadership practices.
Her clients include: Google, Microsoft, The BBC, Cabinet Office, UK Parliament, M&G Investments, National Trust, Prudential, TalkTalk, Norton Rose Fulbright, National Trust, The Telegraph, UAE Government, Viacom International Media Networks and various London Borough, City and County Councils in the UK.

Huge congratulations. Fabulous talk Tiffany. Loving the call for fellow rebel change-makers and your three insights, particularly the one line strategy to enable the clarity to say no. Really well done.

TEDx